Videoland

Concept⁠
This first video, called ‘Le Gateau d’Anniversaire’ is about an important assignment for a famous baker Jacques de la Fête. To create a birthday cake for the president. In the story Jacques creates the best cake ever with the help of his daughter Charlotte. But at the end there is a small twist in the story…⁠

What I made
As one of the art directors and creatives of the team, I was involved to create and arrange the props. A golden cookie, a special invitation from the president, fake rats, pretty vintage booklets, pink wallpaper, fake book covers… Just to name some things from the big list of props.

Sparkles
I have used a lot of personal props that I have collected in my life until now. ‘Stylist own’ definitely fits here! For example this old vintage booklet with amazing cake photography, I bought this one years ago at a market in Bonaire at the pet shelter. But also an old clock I borrowed from my in-laws, a tiered cake stand I got from my mum. But also gold cutlery that I have collected over the years with symbols of fish and shells on it. With all those personal easter eggs, it truly has become a magical project.

Team
Agency: Born05 and Hands creative agency, Concept: Timo Wilderink, Director Jelmer den Adel, Production: Hilmer Thijs, Art Direction: Dana Dijkgraaf, Vincent Hammingh, Marijn Slot, Project Management: Levi Raja Boean, Director of Photgraphy and Camera: Shaun Leyden, Lights: Kieran Scannell, Rigging: Berko Mulder, Sound Design: Dave, Edit: Jelmer den Adel, Color grading: Tom van Dessel, Post Production: Born05,⁠ Behind the scenes videos: Luc Vredegoor, Studio: Het Nieuwe Kader, Production awards: Daan Opmeer, Set Assistance an Photography on Set: Babette van Huis