Videoland

Concept⁠
The first video is titled “Le Gateau d’Anniversaire” and is about an important job for the famous baker Jacques de la Fête. Namely, he has to create a birthday cake for the president. In the story, Jacques creates the best cake ever with the help of his daughter Charlotte. But at the end there is a little twist in the story….

What did we create?
As one of the art directors and creatives on the team, Dana Dijkgraaf got to work creating and organizing the props. Gold awards in the shape of a cookie and rolling pin, a special gold invitation from the president, old vintage booklets, fake rats, pink wallpaper, fake book covers… Just to name a few.

Sparkles
Dana has used many personal items she has collected over the years. ‘Stylists own’ definitely applies here. For example, an old booklet with all the cake photography she bought years ago in Bonaire at the animal shelter market. Or the etagere she got from my mother and the old clock from her parents-in-law. Together these formed the right ingredients we needed on set. All these personal easter eggs make it an extra special project for the studio.

Team
Agency: Born05 and Hands creative agency, Concept: Timo Wilderink, Director Jelmer den Adel, Production: Hilmer Thijs, Art Direction: Dana Dijkgraaf, Vincent Hammingh, Marijn Slot, Project Management: Levi Raja Boean, Director of Photgraphy and Camera: Shaun Leyden, Lights: Kieran Scannell, Rigging: Berko Mulder, Sound Design: Dave, Edit: Jelmer den Adel, Color grading: Tom van Dessel, Post Production: Born05,⁠ Behind the scenes videos: Luc Vredegoor, Studio: Het Nieuwe Kader, Production awards: Daan Opmeer, Set Assistance an Photography on Set: Babette van Huis