In4nite II: signing & video

Concept
Colback is a non-woven textile, and is a product of Low & Bonar. Colback is used in a lot of different products: carpets, in car furniture and much more. When it is used, you never see it, it is always covered under a layer of something else. With the project in4nite, the company invites designers to create new products where Colback is an important visual element. 2018 is the second year in a row that I4nite has been presented his collaborations in a pronounced designed exhibition during the Dutch Design Week. 

In the video campaign, exhibition signing, design of the booklet and the other expressions, the colored cardboard tube plays an important role. This cardboard tube is the spool of the Colback yarns, before it becomes textile. The spools used are of different colors met color codes, which are bound to different types of yarn. I discovered these spools in a trash container in the Colback factory. With this residual waste we have built mega-sized typography for the video, the exhibition, I made a sparkling cover of the booklet, campaign photos and finally handed out some wine to the speakers in those colorful tubes. Every project, sketch, every idea starts from the base, the material. The tube on which the basis of the material itself starts, is a beautiful visual metaphor for the project.

What I made
Design of the publication, cards, social media campagne, invites, festival flyer, video, exhibition signing. 

Sparkles
The spools used the exhibition and for the video are a by-product of the Colback production process and therefore residual waste. Finding this tubes in the factory, was like finding a pearl in the open ocean. Serendipity on a higher level.