In4nite II: signing & video

Concept
Colback is a non-woven textile and one of Low & Bonar’s products. The material has many different uses, including rugs, car upholstery and more. It is never directly visible, but is placed as a layer underneath something else. For the In4nite project, the company approached ten designers to develop new products using colback as a key visual element. 2018 is the second year in a row that In4nite has been presented in a distinctly designed exhibition during Dutch Design Week.

What did we create?
In the design of the publication, signing and other expressions, colored cardboard tubes play a major role. This cardboard tube forms the spool of colback yarn until it is transformed into textile. The spools come in different colors with color codes tied to certain types of yarn. During our preparation process we found these tubes in a large container at the colback factory. This material, which is essentially a waste material, inspired us to build mega large typography for the exhibition. We have also created a sparkling cover, campaign photos and packaging for wines to hand out. Every project, every sketch, every idea starts with the material. The tube itself is a strong visual metaphor for the project.

In total, we developed the design of the publication, cards, a social media campaign, invitations, festival flyer, video and signing for the exhibition.

Sparkles
The tubes, used for the exhibition and video, are a byproduct of the colback production process. This makes it essentially a waste product. Finding these tubes in the factory felt like finding a pearl out in the open ocean. Pure serendipity.