Another Month, Another Paper

Concept
The AMAP series of A5 cards, initiated by Fedrigoni, is a means of showcasing different papers and created to inspire designers and makers. Each card is made by a different designer and printer. Besides the format, there is one limitation: the card must include the column of information on paper specifications. It’s all about showcasing and inspiring, so why not showcase more than one paper type? This was our starting point for the design. An abstract image of the sun and stairs is the basis for this. On the card you will find a graphic image with the scientific formula of photosynthesis (the chemical process that takes place in a plant). The picture is set in a bitmap structure, which fits very nicely with the shapes of the card. The front of the card reads, “Loving paper to the sun and back.” The colorful card is an ode to the sun, because we will always need it to make paper.

What did we create?
We created a card with several layers of paper and a pop-up. The pop-up was hand glued into the card by the enthusiastic team at Coers & Roest. It’s great when an idea becomes tangible. Especially when something “simple” like a card, has become an object in itself.

Sparkles
We used two pantone colors to print the cards: fluorescent pink and silver (pantone 812 and 877). We chose these inks because they are epic, but also because the printer had them in stock as leftovers from previous projects. Beautifully sustainable!