Milou Voorwinden

Milou Voorwinden is a woven textile designer and researcher. She creates the most amazing designs and interesting and complex woven structures. We had the honor to design her identity.

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Graphic Design

Dana Dijkgraaf Design

Photography

Barbara Medo

Concept
Inspired by Milou’s woven structures, her sketches and old books with abstract structures, we created a custom logo. And with the logo, we created a pattern, that fits the world of woven textiles. The colors are inspired by Milou’s work. It was such a lovely adventure to dive into her world of colors and woven structures.

What we made
The first step for the printed matter of Milou’s identity consisted of two elements. A tag for her samples and a business card. We had some spare space on the paper and in consultation with the printer for the size, we created a with compliments card. On top of the cake, we created an animated version of the logo.

Sparkels
The identity is printed in four pantone colors.

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