From Left to Right

Concept
This climate of political division led to the long-term neglect of socially committed and activist artists in art history. In Van Links naar Rechts (translated: From Left to Right), Museum Arnhem presents a more inclusive narrative of the Interbellum than ever before. Rediscovered progressive artists such as Berthe Edersheim, Harmen Meurs, and Nola Hatterman, who were previously overlooked, are showcased alongside well-known names like Carel Willink, Raoul Hynckes, and Pyke Koch.

What we made
Inspired by the theme of political polarization, we developed a graphic design that visually represents these opposing narratives. We employed typography reminiscent of bold headlines in vintage newspapers and activist signs—crucial mediums during this politically charged period. The exhibition’s title is literally split in two to emphasize the dichotomy between the two groups of artists. Smaller texts throughout the exhibition feature torn edges and typical printer’s marks, creating a subtle link to newspapers and the exhibition title itself. This approach resonates deeply with the content of the artworks, as Neo-realism often draws inspiration from everyday life. After all, what could be more ordinary than the news?

Sparkles
The exhibition design won a Bronze European Design Award 2023. The sense of political polarization is further expressed in the exhibition design, particularly in the second space, where one side is painted purple and the other orange. The first exhibition area displays selected artworks from before this tumultuous period, featuring only small patches of colored walls to signify that polarization was on the horizon. The purple walls have been spray-painted to achieve an authentic, rough effect. The colors of the exhibition—purple and orange—are inspired by a political poster from 1944, created by artist Arend Meijer. This thoughtful design enhances the overall narrative, allowing visitors to engage with the historical context of the works on display.