ArtEZ Dance in Education

I had the pleasure of designing the study brochure for ArtEZ Dance in Education. This brochure, crafted in three languages, features a playful design that aims to attract the young, aspiring generation of dancers.
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Graphic Design
Dana Dijkgraaf
Printer
Coers & Roest
Illustrator
Sjoerd Verbeek
Photography portfolio
Barbara Medo

Concept
The brochure is infused with a vibrant color palette, including fluorescent red ink, and combines monotone photography with dynamic graphical elements. Additionally, it showcases delightful illustrations by Sjoerd Verbeek, resulting in a vibrant piece of printed matter. The concept behind this brochure was to create an engaging and accessible resource for prospective students. By using a playful and youthful aesthetic, the design reflects the energy and creativity inherent in the field of dance. The vibrant colors and graphic elements were chosen to resonate with the audience.

What we made
The cover of the brochure features eye-catching details that immediately draw attention. The combination of its vibrant colors and engaging visuals ensures that it resonates with its youthful audience. The thoughtful design invites exploration, making it both informative and visually appealing.

Sparkles
The brochure is printed on an offset press. Have you ever looked at an offset print through a loupe? When zoomed in, you can see that the print is composed of tiny dots. It’s fascinating to observe the complexity of the printing process and how these small details contribute to the overall effect. 

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Making of