She simply is
'She simply is' is the title of fashion designer Simeon Morris' fall/winter 2015 collection. The collection represents an exploration of the relationship between geometric shapes and the human body. We designed a folded lookbook for Simeon.
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Graphic Design
Dana Dijkgraaf Photography
Emil Pabon Client
Simeon Morris Concept
The lookbook is based on the same design methodology as how the collection was created. With geometric shapes, the publication is folded and contains all the looks of the collection on one sheet of paper. Each look bears the name of a woman. She simply is… is a representation of the multiple roles one woman can have and take on.
What did we create?
In addition to designing the lookbook, Dana Dijkgraaf assisted with the photography as art director with Emil Pabon.
Sparkles
In the collection, some garments had gold sparkly fabric in them. The lookbook was packaged in beautiful gold shiny envelopes.
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