In de Maak

In de Maak ('In the Making') is a series of four lectures organized by the Lectureship of the Arts at ArtEZ, University of the Arts. For each lecture, we designed a typographic poster.

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Graphic Design

Dana Dijkgraaf

Client

ArtEZ University of the Arts, The Professorship Arts and Cultural Education

Concept
Each lecture focuses on an artist and his/her story. During the lecture, he/she examines the role of theory in his/her work. For the graphic design, we created typographic portraits inspired by the artist’s work. For the first poster of Stefan Prins (composer of electronic music) we made typography with an ‘electronic’ character. For the second reading of Lars Spuybroek, we created ‘blobs’ derived from Spuybroek’s architecture. The third design has a magical character. Broersen and Lukacs create digital 3D works with 2D elements. We used the same method for the typography. Printed on holographic paper, it suggests an endless (digital) world. For the fourth poster, we developed a visual metaphor for computer language (0101). Indeed, Sheena Calvert explores one theme: can a computer mimic human language in such a way that you cannot distinguish it from a human voice?

What did we create?
Flyers, posters and website.

Sparkles
One of the posters is printed on holographic paper!

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