In4nite

Concept
Colback is a non-woven textile and one Low & Bonar’s products. The material has many different uses, including rugs, car upholstery and more. It is never directly visible, but is placed as a layer under something else. During the project In4nite, the company approached ten designers to develop new products with colback as an important visual element. The designs were presented in a special colback pavilion during Dutch Design Week 2017.

What did we create?
Low & Bonar’s request resulted in a collection of different graphic designs, in which we experimented with various printing techniques. The collection features screen printing, transfer foil printing, digital printing and die-cutting. In addition, the graphic design for the entire project was provided by the studio: catalogue, posters, flyers and signing. Together with photographer Lonneke van der Palen, Dana Dijkgraaf also supervised the photography and art direction.

Sparkles
The catalogue features a special edition of colback with poetically translucent holographic letters.