As a result of global warming, our cities suffer from heavy rainfall and heatspots. There are two core solutions to make the city more climate proof: to plant more trees or to reduce the paved areas. For the campaign I created typography made of frozen flowers and plants. I made a stopmotion movie, where the typography melts beautifully. Every part of the story, is captured in the image. The global warming and the rain (melting water), the solution (flora) and our slogan: We make Arnhem Climate Proof.
What we made
Restyling of the identity, flyer, facebook campaigns, interactive panels and website design (with Sumedia).
The flyers are printed on flower paper, that you can plant in your garden!