Hoofd- & Hartzaken
For the logo, I combined two H’s in which the connection of the letters forms an infinity sign. It symbolizes the way heart and the mind are stronly connected in the vision of Hoofd- & Hartzaken. When people or companies seek for help, it concerns problems that are under the surface. Hoofd- & Hartzaken will help you, by looking underneath the first layers and dive into the depth of your shadow. When the logo is used in physical items, it is embossed. When used in digital media, the logo only consists of its shadow.
What I made
Identity design, business cards, writing paper and a gift card.
The logo is embossed in every physical item of the identity.