Winter Arnhem
Winter Arnhem is a large-scale campaign that was shown in the city center for weeks. At the core of this visual story is the little Arnhems hert (deer), which experiences all kinds of adventures in the various elements of the campaign.
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Graphic Design & Illustration
Dana Dijkgraaf Concept
Studio Mockingbird Client
Studio Mockingbird & Platform Binnenstad Arnhem Concept
Arnhem is beautifully green. Close to the city, for example, you will find the impressive Hoge Veluwe Natural Park. For Winter Arnhem, a young deer leaves the park in winter and comes to the city. During his journey he experiences all kinds of adventures. He visits the Christmas market, the ice skating rink, the opening of the Jansbeek and the Musis Theater. At the end of his journey, he meets one of the city’s Greek muses: one of the downtown statues that has come to life.
What did we create?
For this campaign we developed posters, illustrations, a map, leaflets, flyers, flags, banners and storyboards for animations.
Sparkles
All winter Arnhem was full of the Arnhems hert and the campaign melted many a heart.
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