Winter Arnhem

Winter Arnhem is a large-scale campaign that has been decorating the city center for weeks to promote winter activities. The Arnhems deer played the main role in the visual story, which through the campaign experiences all kinds of adventures.
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Graphic Design & Illustration
Dana Dijkgraaf
Studio Mockingbird
Studio Mockingbird & Platform Binnenstad Arnhem

Arnhem is known for its green surroundings. Close to the city you will find the magnificent nature park de Hoge Veluwe. For the campaign Winter Arnhem the visual story is told that a young deer leaves the park in the winter and leaves to the city. During his journey he experiences all kind of adventures like the Christmas market, ice skating and the opening of the Jansbeek and the new Musis Theatre. At the end of his journey, he meets one of the pretty muzes of the city: one of the Greek statues has come to live…

What I made

Posters, illustrations, map, leaflets, flyers, flags, banners, storyboards for animations.

After designing this visual story of the lovely deer of Arnhem, winter is coming is now a good thing.

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