BLOOM

Concept
The exhibition weaves past and present, linking historical floral still lifes to modern interpretations. Alongside admiration, there is space for reflection: flowers as a status symbol, as a commodity, and as a source of inspiration. Visitors are encouraged not only to look but also to listen, smell, and even create something themselves.

What we Made
The texts are printed on special flower paper, crafted at De Middelste Molen in Loenen using flowers from the palace gardens. The small texts are inspired by traditional garden markers, while the larger ones reference botanical books. A wonder trail adds a playful touch, with abstract floral elements and organically placed typography. Here, visitors can read, listen, and even smell. Can you recognize the sound of the guinea pig carefully painted in a classical oil painting? Or the scent of the flowers you see?

In the Flower Hall, paintings appear to float like they are in a garden, placed on green stems and subtly lit pedestals. The walls are covered with enlarged details from the surrounding artworks, immersing visitors in a world of flowers. At the end of the exhibition, visitors can try flower arranging themselves—by stamping their own floral card. And what a success that was!

Sparkles
The paper was specially made in one of the oldest paper mills in the Netherlands, where a dedicated team of volunteers still produces custom paper. For this exhibition, they used real flowers from Paleis Het Loo, making each sheet truly unique. The exhibition stamps feature elements taken directly from the paintings—flower stems, blossoms, leaves, insects, and of course, vases, just like the ones on display in the palace. In this way, the art not only comes to life but also becomes something visitors can take home.