Arnhem Klimaatbestendig

Arnhem Klimaatbestendig is a platform that informs residents of Arnhem how they can together make the city climate proof. For the project we created the identity, the campaign and digital and physical expressions.

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Graphic Design & Photography

Dana Dijkgraaf

Client

Le Far West

Hand Models video

Daphne van der Wal and Anne Martien Lousberg

Website Design

Sumedia, Dana Dijkgraaf

Website Development

Sumedia

Product Design

Robbin Baas with KRAFT architecten

Concept
As a consequence of global warming, our cities suffer from increasingly heavy rainfall and heat spots. There are two main solutions that make cities climate proof: greening and reducing paving. For the campaign, we created a typography of frozen flowers and plants. We also produced a stop motion video in which the typography melts in a poetic way. Each part of the story is metaphorically captured in an image. Global warming, rain (melting water), and solution (flora). The slogan: We make Arnhem Climate Proof.

What did we create?
Restyling the identity, flyer, leaflets, facebook campaigns, interactive panels and website design (i.c.w. Sumedia). The website can be viewed here: www.arnhemklimaatbestendig.nl

Sparkles
The flyers are printed on flower paper. This is paper with flower seeds in it, so you can plant the flyer!

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