Arnhem Klimaatbestendig
Concept
As a consequence of global warming, our cities suffer from increasingly heavy rainfall and heat spots. There are two main solutions that make cities climate proof: greening and reducing paving. For the campaign, we created a typography of frozen flowers and plants. We also produced a stop motion video in which the typography melts in a poetic way. Each part of the story is metaphorically captured in an image. Global warming, rain (melting water), and solution (flora). The slogan: We make Arnhem Climate Proof.
What did we create?
Restyling the identity, flyer, leaflets, facebook campaigns, interactive panels and website design (i.c.w. Sumedia). The website can be viewed here: www.arnhemklimaatbestendig.nl
Sparkles
The flyers are printed on flower paper. This is paper with flower seeds in it, so you can plant the flyer!