Arnhemse Nieuwe

Arnhemse Nieuwe is a festive event where a new generation of talented designers from ArtEZ, University of Arts in Arnhem is invited to present their work.
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Graphic Design
Dana Dijkgraaf
Photography
Masha Bakker Matijevic & Dana Dijkgraaf
Client
OPA, Ontwerp Platform Arnhem

Concept
The title Arnhemse Nieuwe sounds like a local version of the Hollandse Nieuwe herring. Based on that association, we made the translation to a school of fish in which a number of outstanding designers are swimming. These designers are chosen by a professional jury from the various courses of ArtEZ, and fished out of the new pool of designers. During Arnhemse Nieuwe, the recently graduated designers get to shine. The design is illustrated and inspired by beautiful lures and floats.

What did we create?
Poster, flyer, digital images and brooches as gifts for the speakers. 

Sparkles

The posters were screen printed in three colors at Plaatsmaken and the flyers were printed in three pantone colors at DPN Rikken. Especially the fluorescent red is a color you see a lot in lures and floats and therefore fits the concept perfectly. Can’t get enough of them!

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Event